How to Create Website Content with AI Using Essential Blocks

Content creation should not feel like a full-time struggle. Whether it is a WordPress service site, an eCommerce store or a personal blog, keeping up with regular content demands time and energy. Missed deadlines and slow updates? We have all been there. But what if you could simplify the process without sacrificing quality?

This is where Essential Blocks AI offers a smarter solution. A popular WordPress plugin that extends the functionality of the Gutenberg editor.  It provides a faster and smarter way to create website content.. Also, it brings advanced AI features, making it easy to generate high-quality content quickly and efficiently.

In this blog, you will learn how to create website content with Essential Blocks AI to speed up your content creation process while keeping your posts engaging and professional.

Moving Beyond Traditional Content Creation Methods: Why Is It Important?

Research in IMC’s whitepaper AI in Enterprise Learning shows that L&D professionals can automate up to 80% of content creation tasks with AI, cutting time and costs for eLearning development. AI technology represents a transformative solution to the following persistent challenges. AI writing tools make it easy to create quality website content fast by cutting delays and helping you stay consistent.

Traditional content creation requires extensive time allocation across multiple phases. It can also create challenges such as:

Research can take several hours to gather information, verify facts, and find reliable sources.

Writing the content requires focused time and effort.

Editing is needed afterward to improve grammar, structure and flow.

Sticking to a regular publishing schedule is hard when content takes too much time to create. This inconsistency impacts search engine optimization efforts and audience engagement. Website content creation through AI technology addresses both of these critical issues simultaneously.

Essential Blocks AI: Smart Solution to Create Website Content with AI in Gutenberg

Essential Blocks brings powerful AI features right into the Gutenberg editor so you can produce high-quality content in minutes. Just enter a few keywords and prompts and the AI will deliver clear, engaging content in minutes. It is a smart, time-saving solution designed for bloggers, marketers and anyone who wants to publish faster without losing quality.

You can simplify content creation, reduce delays and stay consistent effortlessly with Essential Blocks AI. It works seamlessly within your WordPress dashboard, making your workflow smooth and efficient. Whether you are updating old content or launching something new, the AI adapts to your tone and needs. This lets you focus more on strategy while the AI takes care of the writing.

How to Configure the ‘Write with AI’ Feature in Essential Blocks

Essential Blocks helps you quickly create website content with AI using just a few keywords and prompts. Using the ‘Write with AI’ feature, you can generate rich content for your WordPress site quickly. Follow the simple steps below to set it up on your website.

Step 1: Add Your OpenAI API Key In Essential Blocks

To create website content with AI, you first need to add your OpenAI API Key to Essential Blocks. Start by generating your API key from OpenAI.

From the Essential Blocks dashboard, go to the ‘Write With AI’ tab and toggle the feature on. Choose which post types you want the AI writing feature enabled for, such as posts, pages, templates or all types. Then, enter your OpenAI API key in the ‘API Key’ field and set the Max Tokens (default is 1500).

To get your API keys, visit the OpenAI platform page. Click the ‘Create new secret key’ button, then enter a name when prompted.

Enter any name you like and click the ‘Create secret key’ button. Your secret key will be generated instantly.

Simply copy your code and paste it into the ‘API Key’ field in Essential Blocks settings. Then click the ‘Save Changes’ button as shown below.

Step 2: Create A Post or Page with AI

After adding your OpenAI API key, you can use a few keywords to create new posts or get AI assistance. From the dashboard, open a page or post, then click the ‘Write With AI’ button at the top to open a popup.

In the popup, fill in the fields for Title, keywords, prompt, content tone and length. Set the post title, add related keywords and write a clear prompt. Choose a content tone like Informative, Formal, Persuasive, or Casual.  Select the desired length → 

Short (150-250 words), 

Medium (300-500 words) or

Long (500-800 words). 

Then click ‘Generate Content’ to create your post in seconds.

Step 3: Customize AI-generated Content Appearance

Once the post or page content is generated, you can easily customize its appearance. All blocks come from Essential Blocks, offering extensive styling options. Simply select the block you want to edit, then use the options in the right sidebar to adjust presets, alignment, colors and more.

This is how simple it is to create website content with AI directly from the Gutenberg editor using Essential Blocks.

How to Rewrite An Existing Post with AI in Essential Blocks?

You can add new content or edit existing posts with this feature. Open the document, click ‘Write with AI,’ enter the title, keywords and prompts. To overwrite the content, enable ‘Overwrite your existing Doc’ and click ‘Generate Content.’ Your updated document will be created automatically.

That’s how easy it is to set up the ‘Write With AI’ feature and create documentation with Essential Blocks using just a few clicks and keywords.

Need help? Check out our detailed documentation on this feature for step-by-step guidance. 

Here’s what you will explore next: expert tips to help you create website content with AI more effectively and get the best impact.

Effective Tips to Create Engaging Website Content with AI 

Using AI effectively is not just about generating text; it is about guiding it with the right input. The better your prompt, the better your content. This section walks you through simple yet powerful techniques to help you create website content with AI that’s clear, engaging and aligned with your goals.

Well-structured prompts lead to high-quality output. Here’s how you can give the AI the direction it needs to deliver the content you want:

Be Specific and Clear

Vague prompts confuse the AI. Instead of saying “Write about email marketing,” try something more detailed like “Write a beginner’s guide for small business owners to launch their first email campaign.”

Add Your Niche or Business Context

Tell the AI who you are and who you are writing for. Say something like “We run a handmade soap store” or “Our blog helps freelancers work remotely.” This helps the content match your tone and target audience.

Define the Tone and Format

Mention whether the content should be casual, professional or technical. Let the AI know if you want a blog post, tutorial, comparison list or FAQ.

Use Structure to Guide the Output

Include headings, bullet points or step-by-step outlines in your prompt. This helps the AI return content that’s easy to read and requires less editing. Now, let us explore how to make sure your AI content ranks well in search engines.

How to Optimize Content for Search Engines

Good content needs to be found. Next, we will explore simple ways to use SEO techniques with AI to help your website rank higher and reach more readers. You will learn how to blend SEO best practices with AI assistance so your posts get found and read.

Using Keywords Naturally

Search engines love content that feels helpful and relevant. Here’s how to combine SEO and AI:

Select keywords that match what your audience searches for

Include those keywords in your prompt so the AI knows their importance

Ask the AI to integrate related terms so content flows naturally

Avoid forcing keywords; let the text read smoothly

Maintaining Brand Consistency

Your brand voice builds trust and recognition. Use these steps to keep AI content on brand:

Create a simple style guide with your tone, messaging and basic formatting

Add brand phrases or keywords in your prompt so the AI matches your voice

Test a few tones → friendly, casual or formal and note which works best

Save successful prompt templates to use again for similar topics

Create Smarter, Faster Content with Essential Blocks AI

Creating website content with AI no longer has to be a slow and stressful process. You can generate high-quality, engaging content in minutes right inside the WordPress Gutenberg editor with Essential Blocks AI. Whether you are running a blog, a business site or an online store, this feature helps you stay consistent, save time and focus more on strategy and growth. Start using Essential Blocks AI today and transform the way you create content faster, smarter and effortlessly.

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