What Is a Canonical Tag (rel=“canonical”)?

Understanding what is a canonical tag proves crucial in the dynamic world of SEO. Canonical tags, often represented as rel=”canonical” in HTML code, may appear technical, but they are an essential tool for webmasters and digital marketers. They optimize your website’s performance in search engine results by managing duplicate content and directing ranking authority effectively. In this guide, we will clarify the canonical tag, explaining its importance in SEO and practical implementation guidelines.

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