In the vast sea of digital content, websites strive to gain visibility. Search engine optimization (SEO) is crucial to achieving this goal. While there are many facets to SEO, one that often goes overlooked but is of paramount importance is anchor text. At its core, anchor text is the clickable text in a hyperlink. In this article, we will further discuss what is anchor text in SEO, its significance, and how to utilize it effectively to improve your website’s ranking.